Joe and Tony saw the products and the limitations and said: “We can do it better, and offer more options.” The start-up company and its we-can-do-it philosophy soon became a success, with its products being sold through kitchen and bath dealerships from eastern Pennsylvania, up to and throughout New England. Business was going great until January of 1988 when a late-night fire took the building and its contents to the ground. Joe and Tony were quick to transition and were soon back in operation. This same time frame saw the beginning of the residential building boom in the eastern Pennsylvania region, and the business quickly adapted.
Setting a Standard
Going forward, Wellsford’s design, manufacturing, and installation were performed to the requirements of the region’s new home builders. Through this we learned the importance of making products with an eye toward installation, thus becoming “installer-friendly”. Also, we understood the necessity of timely fulfillment of orders for extra materials needed to complete jobs. Design was a big part of this market and pitfalls and challenges were part of our learning experience. The importance of appliances, clearances of cabinet items, and molding details was learned. All of these experiences have enabled us to become the flexible, innovative, team-playing cabinet manufacturer that is Wellsford Cabinetry.
2005 was a landmark year for Wellsford. It was the year we moved into our current 40,000-square-foot location. Our new facility allowed us to bring manufacturing, warehousing, showroom, and offices into one building. A dedicated finishing room was installed with three finishing booths, an air make-up system, custom color lab, and drying room. In 2007 we went back to our roots and started marketing to dealers in the northeastern region.
2008 saw a renewed interest in frameless full-access cabinet style. Wellsford was quick to respond, bringing in computerized saws and routers that are necessary for this type of cabinetry. Soon, this equipment was integrated into our framed cabinetry line with the ideal blend of old-world hand craftsmanship and new, highly accurate, time-saving computerized machinery.
2012 brought with it a great personal and professional loss. Joe Pereni, a company founder, passed away on September 30th after a battle with leukemia. Wellsford carries on with Joe’s long-time partner, Tony Testa, along with Tony’s daughter, Christina Nold, and Joe’s son Greg as the ownership group.